Have a great website but not enough visitors? Search Engine Optimisation can solve this problem for you. Effective SEO can attract targeted visitor traffic to your website at a reasonable budget.
SEO | Search Engine Optimisation
SEO is a popular way of achieving a signficant and lasting advantage over your competitors.
Search Engine Optimisation enables your website’s link to appear high in SERPs (search engine results pages) of major search engines, such as Google, Yahoo and Bing. These links appear in the organic search results, i.e. not as sponsored links. This means that there is no additional cost incurred when an internet user clicks on the link to your website.
The results of an effective and well-conducted SEO campaign are tangible and long-lasting with tremendously high ROI (return on investment). You can monitor the analytical statistics of your website, as well as the improvement in your business activity to gauge the results achieved by an SEO campaign.
PPC | Pay Per Click
PPC advertising can enable a link to your website to appear on top of Google search results, as a “sponsored link”.
Pay per Click is more effective than other, more traditional forms of marketing, such as TV, radio, magazine and newspaper advertising, cold calling or leaflet distribution. This is because PPC enables your website link to appear only when internet users search for a keyword or search term related to your business, products or services.
PPC campaigns put more control into your hands, by enabling you to activate, de-activate or modify your campaign according to the results of the campaign, your marketing requirements and your budget.